Most plans do — the real question is what you’ll pay. The four terms that decide it, and the five questions that get you a real answer in one phone call.
By Kreg Westergren, MA, LPC, NCC, owner of Riverside Counseling · Updated October 2026
Here’s the short answer: yes, most commercial health insurance plans cover therapy the same way they cover any other outpatient medical care. The longer answer — what you’ll actually pay, and how to find out before your first session — takes about five minutes, and this guide walks you through it.
Insurance paperwork is a fog, but therapy costs come down to four terms:
Which of these applies to you depends entirely on your specific plan — two people with the same insurance company can have very different therapy costs.
Call the member services number on the back of your insurance card and ask these exact questions. Write the answers down, including the date and the representative’s name.
Five answers, and you know your real cost before you ever book.
Telehealth: Michigan commercial plans generally cover video therapy on par with office visits — confirm with the same phone call. Psychological testing (like ADHD evaluations) is billed under different codes than therapy; coverage varies more, so ask specifically about “psychological testing” if that’s what you need. Couples counseling is the honest asterisk: insurance covers treatment of a diagnosed condition, not relationship improvement on its own, so whether a couples session is covered depends on the clinical picture — it’s a fair question to raise in your consult.
Self-pay is simpler than people expect, and some clients choose it deliberately: no diagnosis is filed with an insurer, and nothing about your care is shared with one. Our rates are posted publicly on the fees page — no call required — and HSA/FSA cards work for therapy. If you have out-of-network benefits, we can provide a superbill to submit for partial reimbursement.
We accept most major commercial plans — Aetna, Blue Cross Blue Shield (including MESSA and Anthem), Blue Care Network, Priority Health, and UnitedHealthcare/Optum for some clinicians. We don’t accept Medicaid or Medicare. And you don’t have to do the benefits phone call alone: we verify your coverage before your first session, so the cost on paper matches the cost in real life. The easiest starting point is a free 15-minute consult — bring your insurance card and your questions.